Global James Bond Day is being celebrated today to mark 50 years since the world première of Dr.No which introduced author Ian Fleming’s suave, sophisticated secret agent to people. The franchise went on to produce best-selling Agent 007 films and making legends of of actors (source).
“My name is Bond … James Bond!”
Remember the infamous phrase? How we all looked for ways to rhyme it with our names, but of course it never did. Always been excited about 007 classics from back in the day before I even figured it all out. Talk of being influenced by the right people. Now, I’m a Bond girl so to say.
The 22 previous James Bond films have seen six actors play the title character (from Sean Connery in the first official film Dr. No in 1962, who played 7 sequels before passing the baton to the 5 others who have played the role after him. And from the look of things, they have achieved paralleled success if not more: George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and finally Daniel Craig, who stars in the most anticipated movie of the year ‘SKYFALL 007’ to premier later this month.
Also ten different car brands piloted by the MI6 spy. But one facet that has remained since the beginning of the franchise is Mr. Bond’s signature drink: a vodka martini, “shaken, not stirred.” But for the 23rd installment, Skyfall, Bond will sip on a less potent potable. He’ll be drinking a Heineken (source). I know the Heineken guys now have every reason to brag, and there goes your punch line to Malt guys. I know it’s been a back and forth battle…lol
Advertising Age that Britain’s best known secret agent is going to change the habits of a lifetime and drink beer in the new Bond film, Skyfall. Heineken has struck a deal for a Bond campaign. There will be a new Heineken ad tied to the Bond film and Bond will reportedly be shown drinking Heineken in at least one scene in the movie itself (source).
Forgot to ask, for a friend though. Are they serving free Heineken at the theaters?