My LinkedIn Summary.

Summaries. I hated those. Especially when in school you were asked to read a book and summarize it in one page (or a limited number of words, they liked 300) in a way that someone will understand what the book was about. I remember in my previous workplace I had a colleague who loved the word ‘one pager’ that on my first day of work, he told me to come up with a ‘one pager’ for a project I was completely clueless about. It made me research, and that’s what actually made me understand the scope & objectives of that project. Because with a one pager you can’t write nonsense, it needs to be straight to the point. Plus it’s a quick read, so you can’t bullshit, or someone will know you are. Especially if they have knowledge of that project/book.

Well, that’s the same feeling that creeps up when I’m asked to give a summary of myself. I’m 27, that means, I’ve had quite a bit of experience and a story to tell. It might not be moving like some I’ve heard, but it’s something to say the least. Plus it doesn’t help that I’m not the best story teller or pro in giving an account of events that happened to me. Most I forget, then remember when something happens that touches on that experience.

I am, About Me

The thought of my LinkedIn summary has disturbed me for a while now. It didn’t cause me sleepless nights, but it made me a little uneasy because I didn’t feel like I was properly representing who I am and what I do in terms of my career.  I’m a lover of social things, especially those on the digital front – Facebook, Twitter, IG, LinkedIn, G+, Blog – basically, I’ve embraced digital. I always feel like they have a multiplier effect and they expose you to people you don’t know – but most of what is exposed to those people is what you share with them, what you want them to know or how you want them to interpret who you are. So to some extent you have some control. And so I changed my LinkedIn summary and made it a little more personal. It kinda made me feel good about myself, you know when you realize what makes you tick when you’re working. Here goes;

Armed with an IT, Project and Strategic Management educational background but actually practicing as a Marketer, an Online or Digital Marketer to be exact. It amuses me. It’s after all, what I am passionate about.

Thinking about what the person on the other end of the screen (computer, mobile or print) wants to consume when it comes to content. The process involved in conceptualizing, designing, developing and eventually sharing it – through the various social media platforms and having conversations around that content because it affects us whether directly or indirectly.

Coming up with plans/strategies on how to make the consumption of this content as interesting and stimulating as possible for the consumer through partnerships and teamwork. It’s through these two that we have had successful campaigns and achieved our desired results.

I am also a sucker for content that builds people, useful content. Content that inspires, impacts or influences someone (even if just one person) in one way or another. And that’s the main reason I run my personal blog at – Kawi Snippets.

That’s just about it. Happy Thursday Lovelies.

Signing Off ~~~ *Kawi*

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